7 Business Card Design Tips
Business cards are very effective for establishing new B2B and client connection as well as for providing contact information at tradeshows and networking events. Business cards showcase that you value your new connection and came prepared for your meeting. Cards can set you apart amongst several job applicants or contractors quoting the same job. Business cards help showcase that you are a professional in your field. Your business card design is key to getting the most from the cards.
A poorly designed card can turn the material into a blemish on your name and your brand, rather than a benefit. Business card designs need to be carefully considered and professionally done to ensure they best reflect your level of professional and expertise. Consider these design tips and advice to make sure your business cards are ideal for your needs.
Commit To a Size
Business cards can be made in several different sizes. The most common and standard business card size is 3.5Ó x 2Ó. Specialty business card sizes can be utilized as well. 1Ó x 3Ó micro cards, 2.25Ó x 2.25Ó square cards, and 3.25Ó x 2Ó folded business cards can be used for more creative designs and layouts. Before the actual design is crafted a business card size needs to be selected. Varying designs will work better or can only work with certain business card sizes and physical dimensions.
Set a Bleed Area in the Design
Bleed areas help ensure a full and centered design with the final print product. All text and business card design elements should be kept within the borders of the Bleed outline. 3-5 mm of the design documents borders needs to be highlighted and outlined. Bleed areas protect the design from being partially cut off in the printing process. When images or text are left outside the Bleed area, printers can cut them off. Bleed areas are not required for business card designs that use a white background.
Full borders can be effective with designs to help drive the viewer’s eyes towards the centre of print materials. Though, borders should not be used when designing a business card. When business cards are printed and cut full borders can often be cut off or Lop-sided. As borders set on business cards are just a few millimeters thick, a millimeter of printer cut error can leave your edges looking inconsistent and off-centre.
The colours used on the business cards play a major role in overall design and perception of the product. If you are a business owner, select colours that resemble your brand. Colours used in your logo, website design, vehicle wraps of other print materials can all be great options. For personal cards, select colours that hold a certain meaning so that you can use the colours as a talking point in future meetings. Explore attractive colour schemes to ensure you do not select colours that truly clash and do not complement each other. Misused colours can make your business cards stand out for all the wrong reasons.
Ensure Text Is Aesthetic and Readable
The text is a major part of your business card design. The text displays the business name and slogan as well as any important information on the card. Make sure that you do not select a font that is difficult to read, as when the cards are printed the font may become unreadable. Small 8 pt. font can look fine on the computer, but may look blurry when printed. If your business logo has any text, consider mirroring this font for the rest of your card for a complete and branded feel.
Information to Include
Business cards should never contain long services description or text blocks of any kind. Business cards need to harbor the vital information for your business in a clean and concise way. 4 key things to include in your business card design are:
- You Name Ð Your name provide a touch of personality to the card as well as provide clients or connections with a direct contact.
- Your Role Ð Provide an introduction and or a reminder regarding what you do, by stating your role at your company. If the cards are for personal use, state a role you have had past experience in or what roles you are looking for in the future.
- Your Company Name Ð Your company name reminds your connections where you professionally reside. The company name can also make the card more memorable when viewed in the future. If the cards are for personal use, consider adding a call-to-action in place of the company name.
- Contact Information Ð Add your phone number, email, company location, and any relevant social media handle so that connection and clients can contact you with ease.